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Should I pay for Facebook and Google ads as a photographer?

If you want to grow your business, the first thing you think to do is think about is marketing your business.

Where do you start?
Most people think “Now I need to pay for ads through google and Facebook.”

I would say after 10 years of owning a business and now owning four businesses that I have never once gotten a job from a Facebook ad or google ad as a photographer.


95% of my business comes from word-of-mouth through social media platforms like Facebook and Instagram.

Before you start paying for ads, ask yourself these questions:

  • Are you posting polished, consistent and helpful content (videos, photos, tips, reviews, behind-the-scenes) daily to your platforms with appropriate hashtags and a link o book you?

  • Are you blogging weekly about a recent shoot or helpful content?

  • Are you doing a monthly mailing list newsletter with helpful content and recent specials? (You can do this for free from mail chimp)

  • Are you doing a monthly live video about something helpful or a tip?

  • Is your website updated frequently with new work or blogs?

  • Are you tagging clients in your work and asking them to share and review you whenever you shoot?

  • Are you sending a coupon, some business cards, a thank you note or a personal note whenever someone books you?

If you answered NO to any of these, then your google or Facebook ad may not help you gain invested customers.


If you are going to run an ad, make sure you have a rockstar landing page to capture information through a sign up process. If not, you’ll get views without any action.

Social media, referrals and person-to-person marketing is the best strategy to get clients worth your time.

Christal Marshall is the owner of Virginia Photos and Films, Virginia Marketing and Media and Virginia Beach Photobooth Company

She lives, breathes and does media and marketing pretty much 24-7 for over 14 local business through social media management, website design, photo, video or media coverage or graphic design.


She is a homeschool mom of three, cat lover, sushi eater and poke fan! She started her business in 2011 with nothing but a $400 camera from Amazon, now she is has been published in over 60 different blogs and websites for her media work and rank top Wedding Photographers in Virginia

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