Stop using last decades’ methods to reach 2020 audiences- 2020 social media trends that you need to know to boost your followers and get your ideal client.
Facebook and Instagram are not just places to post your latest photo about your business with a cloud of hashtags. It’s time to get strategic about WHAT your are posting, HOW you are posting and most importantly, WHY you are posting.
Video is king
- over 80% of all content online is video related content.
According to FORBES,
90% of users say that product videos are helpful in the decision process (Source: Hubspot)
Social video generates 12 times the shares than text and images combined (Source: SmallBizTrends)
Video posts on Facebook have 135% greater organic reach than photo posts (Source: Social Media Today)
Including a video on a landing page can increase conversion rates by 80% (Source: Unbounce)
After watching a video, 64% of users are more likely to buy a product online (Sourc: Hubspot)
Personal posts will be key to connecting people to your brand
Make posts personal through user content, fan videos, membership pages, and direct messaging
Use more of your fan’s photos and reposts and videos talking about your brand. Your fan’s automatically bring the MOST personal experience there is. Why not repost and thank them for their review of your product or service?
Use private Facebook groups and private “members only” buttons on website to get your invested followers that want to commit.
Create the “human experience” through getting your clients to talk to a “real person” with texts, phone calls, help lines, chats or “gasp” person-to-person meetings
Use DM’s, PM’s, person emails, personal texts, and *shock* snail mails with hand-written, personal message to reach your potential clients or to thank your past clients.
Use stories and “flash content”
Content that is only available to see under a certain amount of time.
Just like a flash sale on Amazon, your future clients are more likely to click on content that will go away and there is an urgency to look.