Owning a business in a highly saturated market is tricky.
Ask yourself these questions:
Am I constantly fighting to get consistent bookings?
During the slow months is it hard to budget accordingly?
Why is someone else on social media seem like they’re killing it?
Believe me, it has little to do with their talent or equipment. it’s all about their strategy, their marketing, their network base and their hustler mindset to get multiple income streams.
Do you know the age old saying, “Don’t put all your eggs in one basket?”
This is in context to people that are putting money in the stock market.
It’s not smart to have someone put $1 million into one company. What if that company falls through?
The best way to make sure your wealth grows, is to put it in different “baskets.”
After going on nine years of business- doing everything from wedding Photography for the majority of it, to families, to graphic design, the web design, to video and some marketing strategies- I can tell you firsthand that the freelance photography or design market is very hard to maintain a normal budget.
So over the years I’ve evolved from just doing freelance headshot jobs and logos here and there- to making this a full-time income with me being able to stay home with my kids and homeschool them.
How did I do it? I put all of my eggs in different baskets.
Basket one: “Bread and butter income”
This is income that you get on a consistent basis.
for me personally, I found that managing people‘s websites and social media accounts is consistent income.
I can guarantee every month with auto bill from several different small businesses all over the country
Do I want to wake up every morning at 7 AM and spent two hours on my phone posting for 10 to 14 different businesses every single morning? do I want to make over 3000 social media graphics a year?
No, not really.
But it’s consistent income for me and I’m good at it. And I’m able to work on my time and schedule.